In Store Mural
Mac's Ice Cream Shop
Graphic Design | Art Direction
Engaging in-store mural for Mac’s Ice Cream Shop, layered with brand iconography and clever ice cream phrases transforms the space with a playful and bold look. The mural’s design draws guests in and serves as an Instagram-worthy photo op.
Mac's Ice Cream Shop
Coming Soon Graphics
Mac's Ice Cream Shop
Graphic Design | Art Direction
Charming window graphics introducing the community to Mac’s Ice Cream Shop’s playful and classic brand while concealing the store’s construction. These graphics boosted inquiries into the store’s opening and the owners loved the tagline so much the copy became a permanent graphic in the store.
Style Guide
Mac's Ice Cream Shop
Graphic Design | Art Direction
Joyful, timeless Mac’s Ice Cream Shop brand style guide with an atomic age aesthetic, introducing the client to the brand’s new visual identity and providing all the necessary information to keep branding consistent throughout print and digital mediums.